It’s a big promise: perfect content marketing. But it is possible if you understand how content fits into your overall digital marketing strategy. And done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business. Methods of Well-Executed Content Marketing … Read more
There are eight step process of crafting your digital marketing strategy: Step 1: Awareness Before someone can buy from you, they have to realize you exist—right? Well, that’s Step 1 in the Customer Value Journey This step is pretty self-explanatory: It’s where the person becomes aware of you. After all, nobody is born knowing who … Read more
Managing Your Social Media Schedule As you know from the rest of your business experience, if something isn’t important enough to schedule, it never gets done. Social media, like the rest of your marketing efforts, can easily be swallowed up by day-to-day demands. You must set aside time for it and assign tasks to specific … Read more
Let your customers and prospects drive your selection of social media alternatives. To see the best return on your investment in social media, you need to try to use the same social media as they do. This principle is the same one you apply to all your other marketing and advertising efforts. Social media is … Read more
The business metric ROI involves revenues. Alas, becoming famous online isn’t a traditional part of ROI; it might have a public relations value and affect business results, but fame doesn’t necessarily make you rich. This chapter examines the cost of acquiring new customers, tracking sales, and managing leads. After you reach the break-even point on … Read more
Establishing goals Service Customer Communication Brand Awareness Traffic Generation SEO Facebook Good Good Good Good Instagram Poor Good Good Poor LinkedIn Good Good Good Okay Periscope Good Okay Okay Okay … Read more
The phrase social media marketing generally refers to using these online services for relationship selling — selling based on developing rapport with customers. Social media services make innovative use of new online technologies to accomplish the familiar communication and marketing goals of this form of selling Here are the different types of social media services: … Read more