The big goal in the middle of the funnel is to convert “problem aware” and “solution aware” prospects into leads.
Here, we use free content to incentivize prospects to submit their contact information and opt in to receive future marketing
We call this type of content a Lead Magnet.
Lead Magnets can be…
- Educational Resources (Case Study, White Paper, etc.)
- Useful Resources (Swipe File, Checklist, etc.)
- Software Downloads
- Discount/Coupon Clubs